"HERITAGE REIMAGINED"
- OH Couture -
I’m Olivia Hayes, the designer and creator behind OH Couture — a collection born on the wild north coast of Ireland, where the Atlantic crashes against rugged cliffs and nature defines both strength and beauty. This landscape has always been my muse, shaping my deep respect for craft, heritage and the power of creation to bring both change and renewal.
My work is grounded in the knitting traditions of Northern Ireland. I take centuries-old patterns and transform them into modern, sculptural forms — each garment a dialogue between past and present, resilience and reinvention.
Crafted with integrity. Inspired by place. Defined by innovation.
OH Couture is my way of reimagining heritage — turning it into something timeless.
Olivia
Every design is created using only the finest, ethically sourced luxury natural fibres. For me, it’s not just about how a piece feels against the skin, but about the story it carries — one of connection, care, and conscience. Each stitch recalls a tradition once used to protect and unite communities, now reimagined as a symbol of artistry, evolution and enduring elegance.